Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Prada Transformer Exhibits 'Turn Into Men' Installation

Prada’s Transformer structure in Seoul is once again morphing its appearance

fashion-scoops/news
A rendering of the Prada Transfomer’s latest incarnation

Prada’s Transformer structure in Seoul is once again morphing its appearance: this time into a cross-shaped structure to accommodate an exhibition of the Swedish artist Nathalie Djurberg. Drapes of white felt will change the interior into a cave with surfaces for the artist’s video projections. Berlin-based Djurberg specializes in stop motion animated films featuring plasticine figurines and a “surreal and often grotesque narrative,” according to Fondazione Prada. The show, entitled “Turn Into Men,” runs Aug. 15 through Sept. 13.

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