Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Prada Launches Made-to-Measure Line

Prada used the occasion of men’s fashion week in Milan to launch made-to-measure men’s shirts.

fashion-scoops/news
Packaging for Prada’s made-to-measure shirts

ONE IN A MILLION: Prada used the occasion of men’s fashion week in Milan to launch made-to-measure men’s shirts that come in a whopping one million variations. Besides three different fits - classic, close-fitting and with pleats - customers can pick and mix different necklines, cuffs, pockets and fabrics, including the brand’s archival prints. The service is now available at Prada’s Milan Via Montenapoleone boutique. The wait? Four weeks.

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