Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Prada Celebrates Architecture Exhibit in Paris

Miuccia Prada attended the event at the Palais d’Iéna, home to catwalk shows for her Miu Miu brand.

fashion-scoops/news
Miuccia Prada Joseph Abram and Rem Koolhaas

SECOND HOME: Miuccia Prada was back at the Palais d’Iéna, home to catwalk shows for her secondary brand Miu Miu since 2011, on Tuesday evening for a cocktail celebrating an exhibition dedicated to Auguste Perret, the French architect of the soaring 1930s building.

 

Fondazione Prada teamed up with France’s Economic, Social and Environmental Council (ESEC) to present “Auguste Perret: Eight Masterpieces — Reinforced Concrete Buildings,” which opens to the public Thursday.

 

Curated by architect and historian Joseph Abram, in collaboration with Rem Koolhaas’ OMA/AMO architectural studio, the exhibition celebrates the work of Perret, in particular his extended use of reinforced concrete.

 

The exhibition analyzes, through more than 400 original documents such as sketches, pictures, scale models and personal letters, eight buildings conceived by Perret. These include the Théâtre des Champs-Elysées in Paris, along with the Hôtel de Ville and the Eglise Saint Joseph in Le Havre.

 

Also present at Tuesday’s event, hosted by Fondazione Prada, were Koolhaas, Abram and ESEC president Jean-Paul Delevoye.

 

Completed in 1937, the Palais d’Iéna is now home to the Economic and Social Council, France’s consultative assembly. Last year, Prada enlisted contemporary artist Francesco Vezzoli and OMA/AMO to turn the space into a 24-hour museum.

 

Miu Miu announced earlier this month that it was strengthening its structure in Paris by transferring a number of its departments to the French capital.

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