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2(x)ist Opening Pop-up for Sandy Relief

The company plans to donate 100 percent of its profits to the American Red Cross in Greater New York.

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POP-UP FOR SANDY RELIEF: 2(x)ist will open a pop-up store in Times Square today to benefit the Hurricane Sandy relief efforts. The company plans to donate 100 percent of its profits to the American Red Cross in Greater New York. The men’s shop will be located at 1411 Broadway and will feature a selection from the brand’s holiday collection and signature essentials (briefs, crew necks, trunks and long underwear) in bold color combinations, and will preview its new watch collection, which hits stores in the spring. The pop-up will be open from 11 a.m. to 7 p.m. through the holiday season. Prices are 25 percent off suggested retail prices. In addition, 2(x)ist will also continue drops of basic essentials including the brand’s signature crewneck T-shirts, long underwear and Henleys to those communities hit the hardest.

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