Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

Vuitton Says Ciao, Naples... Polyvore's New Data Feed...

Louis Vuitton inaugurated its newest boutique in a prestigious shopping area in Naples.

fashion-scoops/news
DATA FEED: Who’s in and who’s out of fashion? Polyvore plans to answer that question in lavish detail today, when it unveils Style Analytics, a tool for seeing how brands rank on its site that will be free for anyone to use.

Polyvore already ranks the most popular brands, sites, trends and celebrities on its front page. Site Analytics will go deeper, with info on how quickly brands are rising and falling in popularity, how much activity happens around a brand on any given day, a brand’s top products and what other brands Polyvore’s collage makers like to pair it with.

“Our goal is to give brands and retailers insight into how customers perceive their brand and, in particular, how they’re perceived through the eyes of Polyvore’s tastemakers,” said Jess Lee, Polyvore co-founder and head of product management. “It’s free and public, it’s experimental and anyone will be able to look up any brand.”

Polyvore has more than 7 million unique visitors a month, who create and share collages of fashion and beauty images. Along with fashion search engines, it is one of the largest drivers of traffic to online retailers. Companies such as Yves Saint Laurent, Coach and Net-a-porter hold frequent contests on the site, and Victoria’s Secret recently used its product data to create a holiday gift guide of “most wished for” Pink products.

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