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Polar Project... Shop Talk... New Pals...

Sophia Bush and Brooke Shields feted jewelry designer Kimberly McDonald’s new line... Consumers may not feel like shopping much this holiday season...

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POLAR PROJECT: Sophia Bush and Brooke Shields feted jewelry designer Kimberly McDonald’s new line, Ursus Maritimus, last week at a downtown New York studio. The space was dolled up in winter white, much like the polar bear that bears the collection’s name. The event not only showed off McDonald’s exquisite pendants featuring pavé diamond bears on top of geodes, but also raised awareness for Conservation International, an organization that protects the Ursus Maritimus as well as other endangered species. “I have loved the unique, organic quality of her jewelry since I first saw it, and I love the heart and purpose behind this collection,” said Bush. “To help her do good with something so beautiful is an honor.”

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