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Pleasure Chest Opening Uptown Location

The new 5,600-square-foot uptown ault retailer has a section dedicated to innerwear.

NEW UPTOWN: Having had a West Village store for more than 40 years, The Pleasure Chest has opened its fourth location at 1150 Second Avenue on the Upper East Side location. While apparel is not the main attraction with most shoppers (which over the years has included Halle Berry, Gwyneth Paltrow and other notables), the new 5,600-square-foot uptown adult retailer has a section dedicated to innerwear. The company decided on the location since the Upper East Side’s three zip codes generate the most online sales in the country, according to owner Brian Robinson. And he said to his surprise, “People have been walking in for the lingerie.”