fashion-scoops
fashion-scoops

Pinko Launches Ethiopia Initiative

Versions of its cotton totes are produced by women in Addis Ababa.

Liya Kebede

Liya Kebede

Photo By Courtesy

INTO AFRICA: At a cocktail party at Milan’s Studio Giangaleazzo Visconti on Thursday night, Pinko unveiled six Ethiopian versions of its signature cotton Pinko Bag.

More than a hundred women in Addis Ababa, about 65 of whom were recruited and trained especially for the project, produced the eco-friendly, 100 percent cotton Pinko Bag for Ethiopia collection, and the results of their efforts are in the Italian brand’s stores now at 58 euros (about $76) per bag.

Marina Spadafora, the collection’s creative director, said she drew inspiration from colorful body-painting traditions in southern Ethiopia’s Omo Valley, and cited photographer Hans Silvester’s work as a resource. “I’ve been working on sustainable fashion for years,” she said, “and finally here was a chance to use Ethopian art.”

With Italian Vogue editor-in-chief Franca Sozzani as goodwill ambassador, Pinko’s latest initiative is a partnership with United Nations-supported Fashion 4 Development to promote economic growth in poverty-stricken regions.

Ethiopian supermodel and designer Liya Kebede said she was excited about the increased attention to her country’s art and fashion.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false