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RALPH AIDS RIVERKEEPER: Anyone at a loss for what to give their loved ones this holiday season should have stopped by the Ralph Lauren store in New York’s SoHo earlier this week, where Amanda Hearst was doling out advice to clueless shoppers. Her favorite items? Men’s flannel shirts and long-sleeved polo shirts. “My brother Randy lives in flannel,” she said. Fifteen percent of the evening’s sales benefited the environmental charity Riverkeeper, founded by Robert F. Kennedy Jr. Hearst is on the organization’s executive committee and cochairs the junior council with Luigi Tadini. She said she tries to maintain an eco-friendly lifestyle. In addition to using energy-saving lightbulbs and unplugging her phone chargers. “I send my dry cleaning out in garment bags so they don’t have to use the plastic ones, and I visit eco-resorts and eco-lodges when I travel,” she said. But this Christmas she’ll be staying somewhere not exactly known for its austerity — the ornate Hearst Castle in San Simeon, Calif.

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