Women’s Wear Daily
04.24.2014
fashion-scoops
fashion-scoops

Marvin Traub Associates Launches Pin Down Bladder Cancer Campaign

The retail consulting firm will commemorate Bladder Cancer Awareness Month tonight at the Four Seasons Grill Room in New York.

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fashion-scoops/news

PIN PUSH: Marvin Traub Associates will commemorate Bladder Cancer Awareness Month tonight at the Four Seasons Grill Room in New York with a cocktail event and musical performance by singer-songwriter Diego Garcia. Cohosted by Peter Davis, Mortimer Singer, Julian Niccolini, Garcia, and Christina Floyd Di Donna, the event aims to raise awareness and funds for bladder cancer research through Pin Down Bladder Cancer, a new campaign founded by the retail consulting firm, whose founder Marvin S. Traub died last week at age 87 after battling the disease. The new initiative enlisted men’s accessories designer hook + Albert to design a custom lapel pin for sale on Pindownbladdercancer.org, with all proceeds benefiting the Memorial Sloan-Kettering Bladder Cancer Research Fund.

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