Piaget Goes Viral... A Farewell for Dumas... Doctor Kamali...

Piaget has jumped into social media with its new online campaign featuring Sienna Miller for the 20th anniversary of the company’s Possession collection.

THE YOUNGER SET: Von Maur, the family-run Midwest department store chain, is developing a specialty chain for the first time, which will cater to juniors. “We are working on the name, the design and the merchandising concept,” said Lindsay Caltagirone, the Von Maur merchant heading up the project, confirming speculation a new concept is in the works. “We have a really strong juniors business within our stores and just think we can do well in that category with a specialty store,” Caltagirone said. It’s being geared for malls and for females 15 to 25 years old. Asked when the first location might open, she said, “We’re hoping by the end of the year. We are in the very, very early stages of planning it.”

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