WESTFIELD’S CREATIVE SLANT: Westfield’s latest mall project in London, Westfield Stratford City, is getting ready to embrace the arts. Today, Westfield will launch its Studio East project, which will provide a bursary for four artists and designers to create works that will be incorporated into the retail development when it opens next year. The title of the project refers to the mall’s East London location, standing at the edge of the venue for London’s 2012 Olympic Games. A panel put together by Westfield, made up of Roland Mouret, Tracey Emin, Tom Dixon and Erin O’Connor and chaired by retail and brand adviser Mary Portas, has shortlisted artists for the project over the past few months and will choose four winners of the 10,000 pound, or $14,780 at current exchange, bursary in the categories of art, fashion, product design and environmental innovation. The winners will be revealed later this summer.