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Piaget Goes Viral... A Farewell for Dumas... Doctor Kamali...

Piaget has jumped into social media with its new online campaign featuring Sienna Miller for the 20th anniversary of the company’s Possession collection.

GOING VIRAL: Piaget has jumped on the social media bandwagon with its new online campaign featuring Sienna Miller for the 20th anniversary of the company’s Possession collection. The collaboration, which launched Friday with one photo and is featured on the company’s Web site and Facebook page, showcases three images and a video of Miller donning iconic chains, bracelets and rings from the line.

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