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TORY 3.0: Speaking of social media, Tory Burch’s world now includes an improved blog on toryburch.com. The redesign, engineered by Burch’s in-house online team led by Honor Brodie, launched May 5, a date chosen for its proximity to Mother’s Day (not Cinco de Mayo). Current thematic content includes a breakfast-in-bed recipe from Nicole Limbocker, Q&A’s with artist Timothy Paul Myers and musician Michael Franti, a video of Carlos Mota creating Mother’s Day floral arrangements, and a Q&A with Burch and her mother, Reva, is guest edited by Allure’s Linda Wells. The blog also has its share of recurring, magazinelike features, such as Spotlight On, which highlights people Burch likes, such as Lindsey Vonn and, improbably, the Grateful Dead. As far as Burch is concerned, it’s just another part of being a lifestyle brand. “Customers come to our site for commerce and entertainment,” she said.