Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

P&G Partners With CircleUp to Connect With Start-ups

The crowdfunding Web site has helped eight companies, including Episencial and Pangea Organics, already raise $7.5 million.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

P&G PARTNERS: Even a corporate behemoth needs to stay in touch with the little guy. Procter & Gamble Co. is establishing a connection to beauty and personal care start-ups by striking a partnership with CircleUp, a crowdfunding Web site launched last year through which eight companies, including Episencial and Pangea Organics, have already raised $7.5 million. “Procter & Gamble has a long history of innovation that comes from both inside Procter & Gamble and outside. They view CircleUp as an interesting way to identify innovative products and brands,” said CircleUp co-founder and chief executive officer Ryan Caldbeck, who noted that P&G isn’t specifically looking to invest in firms raising money with CircleUp. Andrew Backs, manager of P&G’s new business creation and Connect+Develop, the company’s initiative to reach out to leading innovators, elaborated, “Partnering with CircleUp gives P&G yet another way to garner insights to current consumer behavior and interests, while also sharing with entrepreneurs business insights that might help them reach their full potential.” An early outgrowth of the partnership is going to be P&G’s participation in an incubator day CircleUp is holding in March. “If you are company, you often want to meet P&G and get their views. Those conversations are very difficult to start because P&G, as you can imagine, gets cold calls a lot. We help facilitate those conversations,” said Caldbeck.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or