Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles
BIG PLANS: Forever 21 will open its first store in Japan next month but that Harajuku flagship is just the beginning of the brand’s designs on the island nation. The California-based fast-fashion brand plans to open 50 stores in Japan over the next few years, according to Jane Ha, Forever 21’s director of stores. Ha was in Tokyo last week to prepare for the big opening and do some research on the neighborhood the brand will call home. She struck pay dirt: At one point, she popped into next door neighbor and rival Hennes & Mauritz and inadvertently walked in on an in-store trend meeting of executives. “They were just very open about having that discussion [during] the business hours so I was able to listen in,” she said.