JUICY SAYS SAYONARA: Juicy Couture’s 2,400-square-foot flagship in Tokyo’s Aoyama district, which opened to great fanfare in April 2006, closed this month, along with several other Juicy outposts, as part of a downsizing of the company’s Japanese business. “As we have said previously, international expansion is a big focus for Juicy Couture, and it is critical that we get the business model, brand positioning, pricing and distribution right in each market,” said a Juicy Couture spokeswoman. “Our Japanese business, which was small and declining, was clearly not developing as we had hoped. We are taking a step back and reviewing the best way to capitalize on this brand’s extraordinary potential in the market.” As a result, two freestanding stores, four department store shop-in-shops and five wholesale locations will close this month in Japan. Two remaining outlet stores will remain open through the summer. Since Liz Claiborne Inc., Juicy’s parent, is in a quiet period until its earnings call next week, it declined to discuss its international expansion plans further. Juicy Couture’s 3,000-square-foot Milan flagship on the Via della Spiga was shuttered in June.
February 11, 2011
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