Marc Jacobs + Playboy... Vera Wang for David's Bridal...

Marc Jacobs is giving shoppers quite a titillating treat this fashion week.

BETSEY’S REAL DEAL: Betsey Johnson has rounded up a bunch of everyday women — bloggers such as Fashion Toast’s Rumi Neely, shoppers and saleswomen from her stores — to model her more affordable sportswear on the runway Monday. Their pink label pieces are not part of a diffusion line, but they are not as sophisticated as the designer’s black label.

Fans will be able to watch the show live and they will be able to buy a pair of boots from the runway right after the show at or at its mobile site. As a friendly reminder, each site has a countdown-to-showtime clock. SMS texts also will go out to shoppers. Theodora and Alexandra Richards, Patricia Field and Brian Boy are among the front rowers who are expected to see the kicks, and Johnson’s signature postshow cartwheel, firsthand.

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