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Paule Ka Hopes for a U.S. Boost

The brand moved away from retro-chic and went more commercial with its fall 2013 collection.

A look from the Paule Ka fall 2013 collection

A look from the Paule Ka fall 2013 collection

Photo By Courtesy

LOOKING WESTWARD: Paule Ka was showing a resolutely more commercial, less retro-chic style for fall, with an "uptown-downtown” layered theme described as a tribute to the U.S. Indeed, the French brand is expanding its business across the Atlantic, where it opened a subsidiary last year and is putting finishing touches on a showroom on New York’s Madison Avenue. Paule Ka is hoping to attract U.S. department store accounts with the new collection, according to a spokesman, and ultimately plans to open its own New York boutique. In the U.S., the brand is already sold online at saks.com and neimanmarcus.com.

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