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Palter DeLiso's Second Act

The American footwear brand is gearing up for fall with a new brand campaign and the opening of its first flagship.

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PALTER DELISO’S ACT 2: Following its re-launch last year after a 45-year hiatus, American footwear brand Palter DeLiso is gearing up for fall with a new brand campaign and the opening of its first flagship, located in Beverly Hills, in October. Behind the initiatives are co-founders and real-life couple Lauren Bruksch and Taz Saunders, who are hoping to set a modern tone for the vintage-inspired brand.

“The background of the brand was a very important filter,” Bruksch said. “But instead of looking to re-create the past, it’s more about imaging the Palter DeLiso [woman[ of today.”

With TWA Flight Center at JFK International Airport as a background, the five Ellen Von Unwerth-lensed images of Karen Elson evoke a Millennial-meets-retro vibe. Palter DeLiso’s first retail destination, which will double as the company’s design studio and corporate headquarters, will channel what Saunders calls “modern Hollywood regency,” and include original brand elements such as the feminine logo and pink color palette. The Los Angeles-based duo teamed up to revive Palter DeLiso last year after learning that the brand had dissolved in the early Seventies. Palter DeLiso was established in 1927 by American businessman Daniel Palter and Italian designer Vincent DeLiso, and is credited with inventing the first peep-toe pump in 1938. “We felt there was a huge opportunity to re-launch an American heritage brand that had a really beautiful history and narrative, as well as a treasure trove of archives,” Bruksch said. The shoes are handmade in Florence, Italy and retail between $695 and $1,995 on the brand’s Web site.

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