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POPPING UP ACES: Opening Ceremony is taking it’s relationship with the Ace Hotel international, opening a pop-up location at the Ace London Shoreditch at the end of July. Opening Ceremony opened at the Ace Hotel in New York in 2010. Designed by Max Lamb, the London shop will be located at 106 Shoreditch High Street, and will stock OC’s men’s and women’s collections and collaborations, including those with Rene Magritte and Thierry Boutemy. To give the store a local flavor, NewGen designer Marques Almeida will also be carried. While the pop up is up and running, OC’s Covent Garden location at 35 King Street will temporarily close for renovations.
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