Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Louis Vuitton Opens Pop-Up Travel Store in Paris

The brand is taking advantage of Fendi’s recent move further up the Avenue Montaigne to open a temporary unit at its sister brand’s former home at No. 22.

fashion-scoops/news
Louis Vuitton

ON THE ROAD AGAIN: Have store will travel. Louis Vuitton is taking advantage of Fendi’s recent move further up the Avenue Montaigne to open a pop-up unit dedicated to travel at its sister brand’s former home at No. 22. Slated to open Sept. 12 through Dec. 31, the unit, dubbed L’Aventure, was conceived in collaboration with editor Tyler Brûlé and his team at Winkreative.

In addition to showcasing an array of luggage, exclusive travel accessories and fashion looks, the unit will also highlight Vuitton City Guides and offer services ranging from personalization to on-site repairs. Also expect demonstrations of the “art of packing,” the founder’s original claim to fame.

In case you’re curious what Brûlé considers the perfect suitcase, it would be a well-proportioned carry-on containing a T-shirt from Sifr, briefs from Palmers, Tabio socks, a Pelikamo sweater and a stash of Salvatore Piccolo shirts.

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