WWD.com/fashion-news/fashion-scoops/on-the-mount-6555180
fashion-scoops
fashion-scoops

Third Paule Ka Store Opens in London

Some 28 shops are planned for China over the next four years.

By

ON THE MOUNT: Buoyed by private equity investment from Change Capital Partners, Serge Cajfinger has opened his third Paule Ka shop in London, on Mount Street in Mayfair. The store, located near Christian Louboutin, is spread over 1,728 square feet and spans two floors. Inspired by Mies van der Rohe, the space features black and white marble, brass and plush carpets in dove gray and blush pink.

“I have run out of space in my homes for the furniture that I buy in antique markets, so I put it all in my shops,” said the artistic director, whose finds from the Marché Paul Bert in Paris are dotted around the shop, which stocks Paule Ka ready-to-wear collections as well as bags, jewelry, shoes and glasses.

So far in 2012, the label has opened stores in London; Bordeaux, France; Frankfurt, and Madrid. Some 28 shops are planned for China over the next four years. Change Capital bought a majority stake in the brand in 2011 and has set out an aggressive expansion plan. The brand hopes to double turnover in the next four years.