LACOSTE AND HADID’S NEW SHOES: Architect Zaha Hadid has yet another fashion collaboration: a line of footwear with French sportswear brand Lacoste. The company was in London Wednesday to exhibit prototypes of the shoes at the city’s Home House ahead of the opening today of the Frieze art fair. The ergonomically designed, sleek leather shoes have been fashioned so they cleave to the shape of the foot. “To us, it’s always the same, whether it’s architecture or design, we start with that Zaha movement,” said Woody Yao, associate director at Zaha Hadid Architects at the firm’s East London headquarters earlier that day. Yao explained that his team fed Hadid’s paintings into a computer program, and then manipulated those images into the shape of a foot. The Zaha Hadid collection for Lacoste will launch in two phases — a limited edition line, of which 1,000 pairs will be made, will launch at selected boutiques in March, while the main collection, of which 10,000 pairs will be made, will launch in May. Prices for the collections have not yet been confirmed.
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Posted Friday October 17, 2008
Last Edited Sunday October 19, 2008
From WWD Issue 10/17/2008
LACOSTE AND HADID’S NEW SHOES: Architect Zaha Hadid has yet another fashion collaboration: a line of footwear with French sportswear brand Lacoste. The company was in London Wednesday to exhibit prototypes of the shoes at the city’s Home House ahead of the opening today of the Frieze art fair. The ergonomically designed, sleek leather shoes have been fashioned so they cleave to the shape of the foot. “To us, it’s always the same, whether it’s architecture or design, we start with that Zaha movement,” said Woody Yao, associate director at Zaha Hadid Architects at the firm’s East London headquarters earlier that day. Yao explained that his team fed Hadid’s paintings into a computer program, and then manipulated those images into the shape of a foot. The Zaha Hadid collection for Lacoste will launch in two phases — a limited edition line, of which 1,000 pairs will be made, will launch at selected boutiques in March, while the main collection, of which 10,000 pairs will be made, will launch in May. Prices for the collections have not yet been confirmed.





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