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fashion-scoops

Nicolas Superstar... Véronique Gautier Eyeing the Door... With Honors...

The Fashion Group International is crowning Nicolas Ghesquière its newest Superstar.

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FUNNY MONEY: While most brands are content to open corners in department stores, Diesel has more or less moved into KaDeWe in Berlin. The Italian brand built a rambling 5,000-square-foot Diesel dwelling, complete with a car parked atop an Astroturf lawn in the main-floor atrium. Almost everything in the Diesel apartment — including a pink TV in the living room, tables, chairs, Diesel Farm olive oil, even the kitchen sink — is for sale, along with jeans packed in various crannies. “It’s all about being stupid,” said Thorsten Link, Diesel country manager for Germany. “That’s been our campaign for the last six months and it’s going on. We even have stupid money — when people get change, there are coins that say, ‘Use me for something stupid.’” He continued, “At a time when everything is going digital, we’re being analog. And what’s more analog than inviting people to your home?”

 

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