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New Stores Crop Up in Tokyo

H&M's Monki and multibrand boutique Icon are opening their doors this week.

Monki Hennes & Mauritz store Harajuku

The Monki store in Harajuku

Photo By Courtesy Photo

NEW IN TOWN: After a quiet summer, the first week of September has brought with it a smattering of store openings in Tokyo.

Monki, a younger, more street-oriented brand of Hennes & Mauritz, opened its doors in Harajuku on Friday. The location of the store is on Takeshita-dori, a street famous for being the long-time hub of Japan's youth culture and avant-garde fashions. It is located in a new building that will also house restaurants, cafes and shops by brands such as Spinns and Sanrio (purveyor of all things Hello Kitty). The two-story Monki store is decorated with silver metallic streamers, brightly colored railings on the staircase, and circular displays modeled after merry-go-rounds.

Saturday will see the opening of Icon, a new boutique by Eiji Hatanaka, the man behind Idol, a Tokyo hot spot that combines a small shop with a cafe and event space. Icon, located in the Omotesando area, will carry brands such as Kris Van Assche, J.W. Anderson, John Lawrence Sullivan and Haider Ackerman. Like Idol, it will also feature a "pop-up space" that will showcase exclusive items and collaboration products.

Also of note, the Estnation store at the Roppongi Hills shopping center reopened Friday after renovations. Estnation is a large-format multibrand boutique carrying brands such as Alexander Wang, Dries Van Noten, Catherine Malandrino, Sacai, Thom Browne and Moncler.