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Jeffry Aronsson Takes Helm at Ralph Rucci Firm

He was said to have been brought in to conduct a ceo search, but designer Ralph Rucci then asked him to take the post.

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NEW RUCCI CEO: Jeffry Aronsson has joined the Ralph Rucci company as chief executive officer, WWD has learned. Aronsson, who runs consulting and brand management firm The Aronsson Group, was most recently ceo of Emanuel Ungaro. Aronsson was said to have been brought in to conduct a ceo search, but designer Ralph Rucci then asked him to take that post at his firm. Rucci is said to be having financial problems, and in February canceled the Ralph Rucci runway show at Lincoln Center in favor of private showroom appointments for his Chado Ralph Rucci collection.

Rucci, who was inducted into the Fashion Walk of Fame in New York in October, sells to about seven retail accounts, including Bergdorf Goodman and Saks Fifth Avenue in New York; Neiman Marcus around the U.S.; Sanahunt in Kiev, Ukraine; Sauvage in Kazakhstan; Shinsegae in Seoul, and Tsum in Moscow.

Aronsson previously served as ceo at Donna Karan International, Marc Jacobs International and Oscar de la Renta Ltd. It could not be learned whether The Aronsson Group, which has also taken equity positions in firms such as Matthew Williamson, Ginny H. and Casall AB as part of its management consulting arrangements, has made any investment in Rucci.