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Neiman Marcus Links With Mariska Hargitay's Joyful Heart Foundation

The retailer presented The NO MORE Lounge at the bi-annual Joyful Mele gala Sunday night in Hawaii.

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ODE TO JOY: Neiman Marcus teamed up with the Joyful Heart Foundation, founded by actress and advocate Mariska Hargitay of “Law & Order: Special Victims Unit” for its 10th anniversary celebration. Neiman’s presented The NO MORE Lounge at Joyful Heart’s bi-annual Joyful Mele gala Sunday night in Hawaii, where Hargitay started the foundation. Neiman’s also sponsord Joyful Mele.

The event raised more than $500,000, all of which will be reinvested to support Joyful Heart’s work in Hawaii.

When Hargitay started playing Detective Olivia Benson on “Law & Order: Special Victims Unit” 16 years ago, the content of the scripts and the statistics around violence and abuse opened her eyes to the epidemic of sexual assualt, domestic violence and child abuse. She founded Joyful Heart in 2004, with the intention of helping sexual assault survivors heal and reclaim a sense of joy in their lives.

Following the program, Hargitay and the Joyful Heart Foundation’s guests continued the celebration with deserts and dancing at Neiman’s sponsored NO MORE Lounge, featuring DJ Samantha Ronson, also at the Kahala Hotel & Resort. The NO MORE symbol and color were incorporated into the serving platters, fixtures, floor coverings, lighting and flowers. In addition, the NO MORE print campaign was on display, which featured more than 50 celebrities and public figures urging people to end the silence and excuses around domestic violence and sexual assault. In addition to Hargitay, those featured in the campaign include Amy Poehler, Andrew Rannells, Bill McComb, Katie Couric, Courtney Cox, and Debra Messing.

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