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Ne-Yo, the new face of Macy's Alfani Red collection, talks up the partnership.

Ne-Yo and the Alfani Red campaign

Ne-Yo and the Alfani Red campaign.

Photo By Robert Mitra

ALFANI RED TALES: Ne-Yo, the new Macy’s pitchman for the retailer’s contemporary Alfani Red collection, hit New York’s Metropolitan Pavilion on Tuesday to talk up the partnership. The brand’s new black-and-white ads featuring the R&B singer were unveiled at the press conference. The campaign was shot by Walter Chin in Prague, to accommodate Ne-Yo’s filming schedule on “Red Tails,” a movie about the Tuskegee Airmen. “I play a young fighter pilot named Smoky from Alabama,” said Ne-Yo. “The film is about the struggle of African-Americans to be accepted by the Air Force during World War II, even as we help protect America from the Germans.” The movie, which is produced by George Lucas and co-stars Terrence Howard and Cuba Gooding Jr., is Ne-Yo’s second big screen role, following 2007’s “Stomp the Yard.”

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