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PLASTIC FANTASTIC: Mattel’s Barbie doll has long been lavished with attention from fashion designers, but this Fashion Week it’s Ken’s turn. Barbie’s erstwhile boyfriend — the plastic twosome officially broke up in 2004 after 43 years of bliss together — will be made over by six men’s wear designers to help celebrate his 50th birthday this year. Ken is getting date looks for different occasions from Spurr (formal date), Michael Bastian (picnic), Robert Geller (movie), Yigal Azrouël (beach), Nicholas K (rock concert) and Billy Reid (winter).
The looks will be shown on live models on Feb. 13 at an invite-only event at Christie’s in New York. The public will be able to view the designs on mannequins at Christie’s from Feb. 14 to 20, as well as on live models in two pop-up locations in New York and L.A. on the 14th.
The promotion is a partnership between Mattel and the CFDA and coincides with a marketing campaign launched by the toy maker last month to determine whether Barbie and Ken will reunite after their years apart. The campaign includes billboards in New York and L.A., advertising in magazines like Us Weekly and a social-media presence on Facebook, Twitter and YouTube. Poll results will be revealed on Valentine’s Day — and so far results look good for a rekindling of the relationship.