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ISAAC SAYS I DO: Isaac Mizrahi has cooked up a customized bridal collection for The Aisle New York that will be sold on the site’s first made-to-order boutique starting at the end of next month. Unlike the other wedding gowns and bridal sundries, which are sold in flash sales, the Isaac Mizrahi for The Aisle New York collection will be part of a six-month program. Shoppers at the members-only site will be able to choose from made-to-measure gowns or styles in sizes 0 to 14. Prices for his gowns will range from $2,200 to $4,500.
Mizrahi, who once sold wedding gowns through Target, has a reputation for bucking tradition in the bridal category. “The best place to shop for your wedding gown is the privacy of your own computer,” he said.