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N15 Concept Shop Debuts

The Paris-based store sells brands such as Halston Heritage, Temperley London and Lucien Pellat-Finet.

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Inside the N15 concept store

MIX AND MATCH: Paris’ new concept store N15 was feted with a cocktail party Wednesday night. The brainchild of Natalia Tooke, the 1,667-square-foot, two-level shop at 15 Place du Marché Saint Honoré in Paris’ 1st arrondissement was inspired by the Sixties and Seventies.

“[It’s] when the women wore dresses,” said Tooke.  “There was lots of glamour, lots of colors, lots of beautiful music. I just wanted to make everything happen in the same place – like pictures, clothing, accessories.”

It was key to carry Halston.

“For me, it’s an icon from the Seventies,” she explained.

The store’s offer includes fashion from today and yesteryear – pieces from Martin Grant and Lucien Pellat-Finet, alongside vintage items from Chanel, Yves Saint Laurent and Dior – plus accessories. Among the lineup are Rupert Sanderson shoes, Mawi jewelry and Beirn bags. Exclusives include Halston Heritage, Temperley London, Terry de Havilland and Susan Tabak’s fragrance Sortir Le Soir.

“I like her selection a lot,” said Corinne Cobson, speaking of Tooke. For her part, Cobson said she has two new licenses – one for lingerie and another for luggage – and that the lines should come out this fall.

So how long had Tooke been thinking of her concept store? “All my life,” she said. “I always knew what I wanted to do.”

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