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Mytheresa.com Hosts Dinner

The luxury e-tailer’s event in Berlin Wednesday drew guests including John Taylor, Daisy Lowe and Sibel Kekilli.

Daisy Lowe and Atlanta de Cadenet Taylor
Jimmy Choos Sandra Choi and mytheresacoms  Justin OShea

Sandra Choi and Justin O'Shea

Photo By Courtesy photo

SHOE IN: “ I normally don’t let better looking men in here than me,” quipped mytheresa.com’s buying director Justin O’Shea, pointing to his table mate, Duran Duran’s John Taylor, at a dinner in the garden of Berlin’s Pauly Saal restaurant Wednesday night.

 

Based in Munich, mytheresa.com is nonetheless gaining a reputation for being one of Berlin’s most creative dinner hosts, though O’Shea said he simply enjoys sharing a good meal with friends. In this instance, it’s one of the luxury e-tailer’s best friends: Jimmy Choo, the site’s largest shoe and bag brand.

 

Shoes and bags each generate 25 percent of mytheresa.com’s turnover, a source said. In 2013, the site’s sales reached 66 million euros, or $87.7 million at average exchange for the year.

 

Jimmy Choo creative director Sandra Choi co-hosted the evening, which besides Taylor drew Daisy Lowe, Sibel Kekilli (aka Shae from “Game of Thrones”), further German screen favorites including Christiane Paul, Jasmin Tabatabei, Anna Maria Mühe, Mina Tander and Dominik Raake, plus assorted fashion media folk.

 

With doors in Munich and Frankfurt, and a major flagship set to open in Vienna’s new “Golden Quartier,” at 4 Tuchlauben on June 3, is Choi also eyeing real estate in the German capital? Not particularly, she told WWD. Not having been in Berlin for 10 years, she was really looking forward to “just seeing the city again” Thursday and perhaps tripping across some unexpected discoveries.

 

Taylor already had a head start Wednesday, venturing into the outer reaches of Pankow in search of a store he’d heard about, Fun House Records. An admitted “vinyl junkie” he came away with some Nina Hagen. Taylor said he wants “everything from 1975 and before. It’s become almost a fetish, and I also choose to have used versus new records. It makes for a richer experience.”

 

The telltale crackle lets him hear the music “contextually,” he explained. “It has greater power.”