Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

TechnoMarine Names New Brand Ambassadors

Spanish stars Mónica Cruz and Andrés Velencoso Segura have joined the roster of ambassadors for the Geneva-based watch company.

fashion-scoops/news
Mónica Cruz TechnoMarine

Mónica Cruz for TechnoMarine

Photo By Courtesy Photo

MUY CALIENTE: Spanish stars Mónica Cruz and Andrés Velencoso Segura have joined the roster of Geneva-based watch brand TechnoMarine’s brand ambassadors. The new campaign features separate portraits of Cruz, the sister of actress Penélope Cruz, and Segura, the boyfriend of Australian pop star Kylie Minogue, wearing a watch over one eye, like a patch. The portraits campaign was developed by TechnoMarine board member Jean-Marc Loubier and originally launched in March 2011 with a lineup that included Marlon Brando’s grandson, Tuki Brando. The new images were again shot by photographers Nicolas Guérin for the portraits and Benjamin Bouchet for the still lifes. The campaign breaks this month and additional new faces will be added in the fall. TechnoMarine, which celebrates its 15th anniversary this year, recently relaunched its Web site technomarine.com in a new tablet-compatible format. In addition to features such as allowing users to share favorite styles on social networks, the site will open an e-boutique for the U.S. and Canada in early April. The brand will soon launch Spanish and French versions of the site and expand e-commerce to other regions.

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