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MULBERRY FOR FRIEZE: Mulberry is set to support Frieze Projects at the first ever Frieze New York this May. Curated by Cecilia Alemani, co-founder of No Soul For Sale and curator for the New York High Line Art program, the non-profit organization will feature artworks and installations by eight artists around the outdoor space of Randall’s Island from May 4 through 7. Interactive access will be granted for all visitors, with tours given to local art students who have been invited and selected by Mulberry to attend. “Fashion’s love affair with art is nothing new,” said Georgia Fendley, Mulberry’s brand director. “We are delighted to support the first ever Frieze New York.”
In addition, the brand has created complimentary tote bags, newspapers and a map to help visitors navigate the installations on Randall’s Island, available at all New York Mulberry stores from April 30 through May 7. “We hope the newspaper we have created with the fantastic Frieze team will encourage a new audience to explore [...] the surprises Frieze Projects has in store,” said Fendley. The brand has also tapped singer Lana Del Rey to perform at a celebratory dinner on May 4.