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Mulberry Launches Brilliant Britain Guide

The online guide has been produced in association with the British government’s Great campaign, an initiative designed to promote Britain internationally.

POSITIVELY BRILLIANT: Mulberry took to London’s Harrods Thursday morning to host a breakfast to mark the launch of the luxury label’s new Brilliant Britain guide. The online guide, at brilliantbritainguide.com, has been launched in association with the British government’s Great campaign, an initiative designed to promote Britain internationally. The guide offers an exhaustive overview of the country’s must-see sights and must-do activities, from beach huts in Cornwall and recipes for Lancashire hotpot to a visit to London’s Highgate Cemetary. Godfrey Davis, chairman of Mulberry, described the guide as “Filled with features on the country’s unsung heroes, from craftsmen and women, designers and innovators to owners of small businesses — even some of our competitors,” he said. “It’s all those things that make Britain so brilliant.” The guide is edited by Henrietta Thompson, and includes nominations from creative types including British Vogue editor Alexandra Shulman, photographer Tim Walker and philosopher Alain de Botton.

The site also allows visitors to upload their own nominations for the country’s under-the-radar attractions. “The idea is that it’s the U.K.’s brilliant Britain landscape,” said Davis. Mulberry will also host a Brilliant Britain showcase at its concession in Harrods for the next month, which spotlights items such as the tools and patterns used to make one of the label’s Del Rey bags and a film of the British artisans who knit Mulberry’s knitwear. A booklet with an edited selection of highlights from the Web site will be carried at Mulberry’s U.K. and European stores during October, and will later launch in the U.S. and Asia.

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