Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Mugler to Broadcast on Ustream

The designer will stream preparations for the women’s wear show in Paris live from the atelier on Feb. 28 and 29.

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I STREAM, USTREAM: Add Ustream to the myriad social networks Nicola Formichetti is on. The designer will be broadcasting preparations for the Mugler women’s wear show in Paris live from the atelier on Tuesday and Wednesday, granting interviews to bloggers from the U.S., China, Brazil and Serbia. Hair and makeup tests, fittings, castings and a preview of a couple of looks will all be fodder for Twitter, Tumblr, Instagram, Weibo and Facebook as well. Formichetti’s assistant, Prince, will handle requests and answer questions via Twitter at the hashtag #askprince, and will also give commentary during the live stream of the show on Wednesday.

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