Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

Moynat Travels to Isetan

The 19th-century trunk maker plans a pop-up at the Japanese department store.

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fashion-scoops/news
View of the Moynat pop-up planned for Isetan

BON VOYAGE: Following a six-month trunk show at Galeries Lafayette that will run through the end of December, Moynat, the 19th-century trunk maker, is embarking on a little voyage to Japan.

 

For a month starting Nov. 27, the brand will set up a pop-up at Isetan department store. In an installation tailor-made by Gwenael Nicolas, artistic director of Tokyo-based Curiosity, Moynat’s upscale leather goods will be displayed under big bell jars, echoing a high-end French pastry shop.

 

“We will be showcasing our core collection, alongside a few models developed for Japan,” Moynat chief executive officer Guillaume Davin told WWD. 

 

Building on the “special treat” concept, the temporary venue will also feature a trunk designed in collaboration with Moynat’s Ramesh Nair and a French chef, whose name is kept under lock and key by the company, especially for the occasion.

 

Moynat, whose only freestanding boutique is in Paris, is “soon to open” its second flagship in London, Davin divulged.

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