Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Frida Giannini, Lapo Elkann and Friends Fete Capsule

Giannini said that she had faith the capsule collection, which reflects Elkann’s quirky sense of fashion, will perform well at retail.

fashion-scoops/news

MORE GUCCI: “It’s a real project, we had so much fun working together,” Frida Giannini said of the capsule collection she designed with Lapo Elkann for Gucci at the opening of the new Gucci men’s boutique in Milan on Sunday. Giannini, who previously worked with Elkann on the Fiat 500, said they enjoyed “pulling out archival pieces and going through Lapo’s own closets at the same time.” Giannini said that she had faith the capsule collection, which reflects Elkann’s quirky sense of fashion, will perform well at retail. “We sell best when we press the accelerator,” she said. In the superpacked space dedicated to the collection, Elkann remarked, “You can tell there is substance in this. We are friends and a team, and we each worked in the areas where we are the strongest.”

RELATED STORY: Gucci Opens Men's Flagship in Milan >>

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