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Belstaff, David Beckham Link Up for Campaign and Collection

Today, during an event in Berlin, Beckham will be named the face of the brand’s 2014 global advertising campaign.

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MORE BECKHAM: David Beckham has scored another campaign and fashion collaboration.

Today, during an event in Berlin, Beckham will be named the face of Belstaff’s 2014 global advertising campaign. The company will also unveil a special Beckham for Belstaff Collection, specifics of which could not be learned at press time.

The campaign, photographed by Peter Lindbergh in Buckinghamshire, England, captures the spirit of a band of brothers traveling across the English countryside. It also features Andreea Diaconu, Tom Firth, Christian Gajdus and Will Bowden.

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Beckham was featured in past Hennes & Mauritz campaigns for his David Beckham Bodywear collection. Modeling seems to be in the family DNA: Son Romeo appeared in Burberry’s campaign earlier this year.

Beckham is also in the German capital to receive a special honor at German GQ’s Men of the Year awards at the city’s Komische Oper tonight.