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MoMA's Hints of Fall

As of June 30, Stephen Shore and Yayoi Kusama will be the artists of the month in Uniqlo & MoMA’s SPRZ NY project.

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MOMA’S HINTS OF FALL: As of June 30, Stephen Shore and Yayoi Kusama will be the artists of the month in Uniqlo & MoMA’s SPRZ NY project. But the MoMA’s Design store has all kinds of surprises in place to sell in its own outposts this — more than 200 in fact.


From a watch that spells the time to an Ai Weiwei-designed scarf, the new selections trade on the unexpected. During a preview last week, MoMA Design Store’s director of merchandising Emmanuel Plat said the tipping point for most shoppers is,“really about any discovery. People want what they don’t know.”


Conversely, the other piece to that is they tend to buy problem-solving items they wish they had known about, he said.


The $160 Ai Weiwei Perspective Scarf features an image of the artist flipping off Tianamen Square as a gesture of his disapproval of the Chinese government’s stance on democracy amd human rights. More controlled is an Alex Prager limited edition Crowd #10 puzzle that features the photographer’s image of a staged party scene.


Inspired by fukusa, a special piece of cloth used for giftwrapping in Japan, the Golden Origami Wallet by Taichiro Hashmoto and Makoto Kawamura consists of one piece of leather intricately folded and held together with one screw. Ryan McGinness collaborated with Alien Workshop for a collectable skateboard that features a silkscreened print of his work. But the wheel-less creation is meant to be displayed not ridden. What can be put to the test is The Canvas Chair, a still-life painting of an armchair that is actually trompe l’oeil artwork on which you can sit, stopped several visitors in their tracks. The Japanese design studio YOY—composed of Naoki Ono, a spatial designer, and Yuki Yamamoto, a product designer—placed an image of a Victorian-style armchair onto elasticized fabric that is then stretched onto a frame designed to lean against a wall. The $1,255 machine washable canvas conceals a padded seat bar.

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