UPSIDE OF A DOWNTURN: Carmen Marc Valvo’s decision to pull up stakes at Bryant Park turned out to be media boon. “To be perfectly honest, I’ve gotten more publicity for not doing a show than I ever did for having a show,” he said, during his presentation Wednesday at Citrine.
CYNTHIA ROWLEY EMBRACES TECHNOLOGY: Cynthia Rowley went high-tech this fashion week with two projects. The designer teamed up with Nintendo to create a limited edition carrying case for the portable Nintendo DS, which she featured in her Monday runway show. Created to match the shoes in her fall collection, the small clutchlike bags come in three metallic leather colors — blue, peachy gold and cranberry pink — and 500 of them will be available later this spring through Club Nintendo and club.nintendo.com for 600 points, which players can earn on the Web site. “We designed this chic little clutch expressly for the DS that will also hold your money, keys, lipstick….” Rowley said. “What else do you need, really?” Maybe a short film running in 5,500 New York taxis during fashion week. The film, featuring models wearing looks from Rowley’s fall collection playing musical chairs, has an expected viewership of 1,176,000, according to the company, which declined to disclose the cost of the project. “We’ve been getting positive feedback via e-mails and texts sent from the backs of cabs,” said Peter Arnold, president of Cynthia Rowley.
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