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TALENT SEARCH: Reps from Miss America Properties are back in Las Vegas — less than a month after Laura Kaeppeler accepted the crown there — scouting potential partners for branded products. They are also connecting with MAGIC attendees to show off the new “There She Is” marketing campaign. Six models wear Express (the official sponsor of the Miss America Organization) in the ads. Last month’s broadcast attracted nearly seventeen million viewers. President and ceo Art McMaster said the MAO is “eager to explore branded partnership opportunities to bring Miss America’s 92 years of iconic legacy into retail products that will support our scholarship program and the service platforms of Miss America contestants.”
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