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MINIMAL MADNESS: “I’m here with the Smith-ettes,” said Paul Smith, who turned out with five of his colleagues for a private view of “Maison Martin Margiela ‘20’ The Exhibition” at London’s Somerset House on Wednesday. Guests including Daphne Guinness, Gareth Pugh, Erdem Moralioglu, Serena Rees, Dinos and Tiphaine Chapman, Bella Freud and Nicky Haslam swilled Champagne on the terrace overlooking the Thames. London is the third leg of the retrospective’s global tour, following on from Antwerp and Munich. Erdem, famous for his floral embellishments and embroideries, was thrilled to pay homage to the minimalist creations. “I’m really excited that it’s finally come to London,” he said. Meanwhile, Pugh tucked into chef Tom Aikens’ mini beef burgers while chatting to Guinness in the lobby of the neoclassical building. “I do own lots of Margiela,” sighed Guinness, “But not enough.”