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VICTORIA STATION: There’s hardly a better salesperson for the Victoria Beckham dress collection than Victoria Beckham herself. Just ask executives at Neiman Marcus in Beverly Hills. On Tuesday, Beckham stopped by the store to show the spring line to some 50 Neiman’s associates. It was followed by a private workshop with 20 of the store’s top customers. An hour later, 30 pieces from the collection, which retails from $1,250 to $3,600, had been snapped up.
Neiman’s wasn’t the only place feeling some Posh love on Tuesday, though. Net-a-porter.com simultaneously launched the spring collection that morning, and while Beckham did not make a live cyber-appearance, the site’s assortment sold out by the end of the day.