NEW YORK OR BUST: Sisters Samantha and Justine Roddick have found a home for the first Coco de Mer store in New York. The company, known for its luxurious erotica, will bow at 236 Elizabeth Street on Dec. 8. Lingerie from Stella McCartney, Lascivious, Fleur T and Coco de Mer’s signature label will be among the offerings, as well as Betony Vernon jewelry that doubles as massage rings.
As is the case with the brand’s London and Los Angeles stores, dressing rooms will have confessional style doors that allow for an admirer to peer in. The New York store will also provide a 24-hour delivery service. The Roddicks, whose mother Anita started The Body Shop, started Coco de Mer eight years ago. Samantha Roddick considers her brand to serve a specific purpose. “Understanding pleasure and learning the art of loving makes each one of us a better person,” she said.