ASIAN DREAMS: Geoffroy de La Bourdonnaye, Liberty’s chief executive officer, is in Japan meeting with customers and touting the London flagship’s transformation into an edgy, fashion-forward specialty store. He also revealed Japan’s role in its future strategy. Liberty, famous for its color-rich prints, will feature a Japanese theme in its fall/winter 2010 collection of fabrics. The company is also planning collaborations with a few Japanese artists and designers, including Tsumori Chisato, Yoshie Watanabe and Mika Ninagawa. “Japan has always been the number one source of inspiration,” said de La Bourdonnaye, noting Liberty’s founder, Arthur Lasenby Liberty, started his career selling Japanese fabrics and objects d’art in 1875. The executive said the company might open a store in Japan for its Liberty of London range of apparel and accessories at some point, although there is no concrete plan at the moment.
In other Liberty news, the brand is preparing its latest collaborative effort: a special one-off range of bags, accessories and other items designed with 10 Corso Como. The store is also planning something special for Christmas, when it will hand over the creative reins to Luella Bartley, who will develop quirky in-store displays and windows for the season.