Women’s Wear Daily
04.18.2014
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Poppy Delevigne for Myla.

Photo By Courtesy Photo



MYLA’S NEW MODEL: Model and party fixture Poppy Delevigne is the face and body of lingerie label Myla’s spring 2009 campaign, stepping into the shoes of Lydia Hearst, who modeled the line for fall. The campaign, shot by Vanina Sorrenti Mario Sorrenti’s sister — was inspired by 1970s romanticism, and the images spotlight Delevigne lounging on a wicker chair in pieces such as a caramel lace balconette bra and a floaty chiffon camisole. Delevigne, who’s recently decamped to New York from her native London, has also chalked up campaigns for Anya Hindmarch and Bamford & Sons in the past. The Myla campaign images were unveiled in Myla’s London stores last week.

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