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MEOW MIX: There was nary a schoolgirl or sticker collection in sight Thursday night when MAC Cosmetics and V Magazine hosted a very adult party at Chelsea’s Cedar Lake in honor of its new makeup collection inspired by Hello Kitty.
Instead, two bare-chested, black latex-clad male sentinels (sporting huge masks in the cat’s likeness) greeted Lindsay Price, Fabiola Beracasa, model Behati Prinsloo and Cecilia Dean. Inside, guests circled a display of 30 Hello Kitty-inspired outfits, commissioned by MAC from designers like Emanuel Ungaro, Hervé Léger, Zac Posen and Marchesa (they will be auctioned on eBay, with proceeds benefiting The Museum at FIT).
“It’s a dark, sexy Hello Kitty,” said Yigal Azrouël of his black leather and fabric sheath creation. “She’s a little punk.”
Pink champagne and vodka cocktails and black bow-shaped cookies fueled the eclectic crowd, many of whom admitted to being longtime fans of the feline icon. “When I was younger, I had the school boxes with all of the pencils,” recalled pop singer Ciara. “It was a very big deal.”
It clearly still is, even for those well past their homework days. “A lot of the women in my life have been very obsessed with Hello Kitty,” said John Demsey, group president of the Estée Lauder Cos. Inc. and MAC, and chairman of the MAC AIDS Foundation.
“When the going gets tough, the world wants fashion,” said Demsey, noting that all of the dresses will be auctioned on eBay to benefit the Fashion Institute of Technology. While Demsey declined to comment on projected sales, industry sources estimated that the line did more than $400,000 within three hours of being offered for sale Tuesday on maccosmetics.com. It hit New York City MAC stores on Thursday and will be on sale everywhere else on Feb.14.