fashion-scoops
fashion-scoops

Meli Melo Unveils London Store

The 500-square-foot space, which opened last week on Portobello Road, spotlights the brand’s best-selling Thela tote.

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MELI MELO'S LONDON FLAG: Meli Melo, the British handbag label, has unveiled its first store, in London’s Notting Hill. The 500-square-foot space, which opened last week on Portobello Road, spotlights the brand’s best-selling Thela tote, a roomy leather shoulder bag, which is displayed in a rainbow of colors on a series of marble shelves across one of its walls. The store carries the label’s full collection of accessories, such as leather clutch bags, its fringed Tallulah shoulder bags and soft leather backpacks. The label’s founder and creative director, Melissa Del Bono, was behind the store’s design, which is done out in muted shades of gray and taupe, with antique light fixtures and a Carrara marble table as its centerpiece. The store offers a bespoke embossing service, and has a private showroom area for buyers and press. Aside from its new London space, the brand is stocked at retailers including Fortnum & Mason and Avenue 32 in London and Shopbop in the U.S..

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